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Sponsorship for Carl’s Big Race

Carl’s BIG Race Against Blood Cancer In 2020, we are delighted to be working with an ex-professional footballer on a project to raise £50,000 for the charity, as well as recruiting 1,000 new donors to the stem cell register. Carl Ikeme, who will be cycling with fellow ex-England footballer and TV pundit, Joleon Lescott, will be joined by a group of fundraisers and undertaking a challenge to cycle 555 miles across the country in six days to raise awareness of the importance of stem cell donation.

En-route, Carl will be visiting a number of high-profile football clubs to spread the message and we expect the surrounding publicity to significantly impact surrounding stem cell donor recruitment – especially among men and the BAME community.

Day 1 (4 May) Middlesbrough – Accrington Stanley – Stockport County TOTAL 132 miles
Day 2 (5 May) Stockport County – Doncaster Rovers – Sheffield United TOTAL 83 miles
Day 3 (6 May) Sheffield United – Leicester City – Northampton (rest stop) TOTAL 110 miles
Day 4 (7 May) Northampton (rest stop) – Charlton Athletic – QPR TOTAL 90 miles
Day 5 (8 May) QPR – Southam (rest stop) TOTAL 90 miles
Day 6 (9 May) Southam (rest stop) – Wolves TOTAL 50 miles

Event sponsorship

We have three main objectives for the event:

  1. To recruit 1000 new stem cell donors – especially male and BAME donors

As well as the publicity we expect to generate for our online sign up facility through publicity for our website – we are also running a donor drive at each of the football clubs involved in 2020.

  • To raise £50,000 for the charity.

A target set by Carl himself, we hope to raise £50,000 from this campaign. All the money raised will fund a number of key projects that we believe will take us closer to our goal – that all blood cancer patients have an equal chance of a stem cell match. These projects include:

  • A community engagement pilot project
    • A student recruitment campaign
    • Greater partnership working
    • Recruitment of new volunteers in key geographical areas in the UK.
  • To raise awareness of the issues surrounding stem cell donation and the process itself While the recruitment of donors is essential, real progress can only be achieved if we change attitudes towards stem cell and bone marrow donation. We have to address some of the issues that exist if we are going to drastically improve the survival prospects for blood cancer patients in the long-term.

Publicity, reach and influence

We have a PR plan in place that includes local, national and specialist cycling and football press and commitment from Sky Sports News to cover some of the event. In addition, we have the support and commitment of the football clubs that we will be visiting en route, in fact, the campaign launch is being held at Molineux Stadium – home of Wolves. Between the Charity, Carl and the Clubs, our social media following numbers are in excess of 17 million people:

  Facebook (followers) Instagram (followers) Twi7er (followers)
Carl Ikeme Private page 34,400 49,800
Race Against Blood Cancer 8,000 638 1,200
Middlesbrough FC 431,000 79,900 318,000
Accrington Stanley 35,000 11,200 70,100
Stockport C 22,000 13,500 30,600
Doncaster 128,000 18,200 128,000
Sheffield United 206,000 144,000 281,000
Leicester City 6,659,000 3,500,000 1,480,000
Charlton 199,000 51,100 158,000
QPR 687,000 98,700 427,000
Wolves 1,170,000 674,000 507,000

Sponsorship options

Platinum sponsorship (one available @ £6000)

Your business will be the main sponsor of the event with the following benefi ts:

  • Headline sponsorship in all publicity materials and recognition press events.
    • Weekly mentions in all social media posts prior to the event and daily while the ride is taking place.
    • Large logo on front of cycle jerseys.
    • Large logo on support vehicles.
    • A visit from Carl to your premises, at a time to be mutually agreed.
    • Our team will host a donor drive at a location to be agreed; this could be held at your offices or at other events you are supporting.

Gold sponsorship (two available @ £3000)

Your business will be a key sponsor of the event with the following benefi ts:

  • A mention in the body copy of all publicity materials and recognition press events.
    • Weekly mentions in all social media posts prior to the event and daily while the ride is taking place.
    • Second tier logo on cycle jerseys.
    • Medium logo on support vehicles.
    • Our team will host a donor drive at a location to be agreed; this could be held at your offices or at other events you are supporting.

Silver sponsorship (four available @ £1500)

Your business will be a sponsor of the event with the following benefi ts:

  • A mention in the notes of all publicity materials and minor recognition at press events.
    • Weekly mentions in all social media posts prior to the event and daily while the ride is taking place.
    • Third tier logo on cycle jerseys.
    • Logo on support vehicles.
    • Our team will host a donor drive at a location to be agreed; these could be held at your offices or at other events you are supporting.

Contact

For further information about the sponsorship opportunities or ways in which your business can support Race Against Blood Cancer, please contact the event manager Julie Child on julie.child@raceagainstbloodcancer.com or (+44) 07944 405083.

For the Sponsorship Pack download our brochure

https://www.raceagainstbloodcancer.com/wp-content/uploads/2019/12/Corporate-Sponsorship-Brochure-RABC-2020-.pdf


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