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Sponsorship for Carl’s Big Race

Carl’s BIG Race Against Blood Cancer In 2020, we are delighted to be working with an ex-professional footballer on a project to raise £50,000 for the charity, as well as recruiting 1,000 new donors to the stem cell register. Carl Ikeme, who will be cycling with fellow ex-England footballer and TV pundit, Joleon Lescott, will be joined by a group of fundraisers and undertaking a challenge to cycle 555 miles across the country in six days to raise awareness of the importance of stem cell donation.

En-route, Carl will be visiting a number of high-profile football clubs to spread the message and we expect the surrounding publicity to significantly impact surrounding stem cell donor recruitment – especially among men and the BAME community.

Day 1 (4 May) Middlesbrough – Accrington Stanley – Stockport County TOTAL 132 miles
Day 2 (5 May) Stockport County – Doncaster Rovers – Sheffield United TOTAL 83 miles
Day 3 (6 May) Sheffield United – Leicester City – Northampton (rest stop) TOTAL 110 miles
Day 4 (7 May) Northampton (rest stop) – Charlton Athletic – QPR TOTAL 90 miles
Day 5 (8 May) QPR – Southam (rest stop) TOTAL 90 miles
Day 6 (9 May) Southam (rest stop) – Wolves TOTAL 50 miles

Event sponsorship

We have three main objectives for the event:

  1. To recruit 1000 new stem cell donors – especially male and BAME donors

As well as the publicity we expect to generate for our online sign up facility through publicity for our website – we are also running a donor drive at each of the football clubs involved in 2020.

  • To raise £50,000 for the charity.

A target set by Carl himself, we hope to raise £50,000 from this campaign. All the money raised will fund a number of key projects that we believe will take us closer to our goal – that all blood cancer patients have an equal chance of a stem cell match. These projects include:

  • A community engagement pilot project
    • A student recruitment campaign
    • Greater partnership working
    • Recruitment of new volunteers in key geographical areas in the UK.
  • To raise awareness of the issues surrounding stem cell donation and the process itself While the recruitment of donors is essential, real progress can only be achieved if we change attitudes towards stem cell and bone marrow donation. We have to address some of the issues that exist if we are going to drastically improve the survival prospects for blood cancer patients in the long-term.

Publicity, reach and influence

We have a PR plan in place that includes local, national and specialist cycling and football press and commitment from Sky Sports News to cover some of the event. In addition, we have the support and commitment of the football clubs that we will be visiting en route, in fact, the campaign launch is being held at Molineux Stadium – home of Wolves. Between the Charity, Carl and the Clubs, our social media following numbers are in excess of 17 million people:

  Facebook (followers) Instagram (followers) Twi7er (followers)
Carl Ikeme Private page 34,400 49,800
Race Against Blood Cancer 8,000 638 1,200
Middlesbrough FC 431,000 79,900 318,000
Accrington Stanley 35,000 11,200 70,100
Stockport C 22,000 13,500 30,600
Doncaster 128,000 18,200 128,000
Sheffield United 206,000 144,000 281,000
Leicester City 6,659,000 3,500,000 1,480,000
Charlton 199,000 51,100 158,000
QPR 687,000 98,700 427,000
Wolves 1,170,000 674,000 507,000

Sponsorship options

Platinum sponsorship (one available @ £6000)

Your business will be the main sponsor of the event with the following benefi ts:

  • Headline sponsorship in all publicity materials and recognition press events.
    • Weekly mentions in all social media posts prior to the event and daily while the ride is taking place.
    • Large logo on front of cycle jerseys.
    • Large logo on support vehicles.
    • A visit from Carl to your premises, at a time to be mutually agreed.
    • Our team will host a donor drive at a location to be agreed; this could be held at your offices or at other events you are supporting.

Gold sponsorship (two available @ £3000)

Your business will be a key sponsor of the event with the following benefi ts:

  • A mention in the body copy of all publicity materials and recognition press events.
    • Weekly mentions in all social media posts prior to the event and daily while the ride is taking place.
    • Second tier logo on cycle jerseys.
    • Medium logo on support vehicles.
    • Our team will host a donor drive at a location to be agreed; this could be held at your offices or at other events you are supporting.

Silver sponsorship (four available @ £1500)

Your business will be a sponsor of the event with the following benefi ts:

  • A mention in the notes of all publicity materials and minor recognition at press events.
    • Weekly mentions in all social media posts prior to the event and daily while the ride is taking place.
    • Third tier logo on cycle jerseys.
    • Logo on support vehicles.
    • Our team will host a donor drive at a location to be agreed; these could be held at your offices or at other events you are supporting.

Contact

For further information about the sponsorship opportunities or ways in which your business can support Race Against Blood Cancer, please contact the event manager Julie Child on julie.child@raceagainstbloodcancer.com or (+44) 07944 405083.

For the Sponsorship Pack download our brochure

https://www.raceagainstbloodcancer.com/wp-content/uploads/2019/12/Corporate-Sponsorship-Brochure-RABC-2020-.pdf


Carl Ikeme’s BIG Race Against Blood Cancer

Carl Ikeme
Carl Ikeme

We are delighted to be working with former professional goalkeeper, Carl Ikeme, on a huge challenge for 2020.  Carl, along with a group of other fundraisers, will be taking on a huge 555 mile cycle challenge across England to raise funds for the charity and awareness of the issues surrounding  stem cell registration – especially among the BAME community.

As Carl says:  “After my own diagnosis with leukaemia back in 2017, I discovered that my treatment options would be limited due to the lack of ethnic diversity on the stem cell register. Race Against Blood Cancer is trying to change all that; I’ve been involved with the team for more than a year now and so wanted to take on a challenge to raise funds and awareness, as well as creating opportunities to increase the number of potential stem cell donors on the register.

Though I was signed to Wolverhampton Wanderers for my entire career, I also played on loan for a number of other clubs and this gave me an idea. Building on the training I did for a recent bike ride, I’m planning to cycle 555 miles in six days, stopping off at all the clubs I represented during my career.

I’ll start at Middlesbrough on Monday 4 May, before winding my way down (and then back up!) the country, finishing at Wolves during half time on Saturday 9 May. The route I’ll take is as follows:

A map showing Carl's route
A map showing Carl’s route

Day 1 (4 May) Middlesbrough – Accrington Stanley – Stockport County TOTAL 132 miles
Day 2 (5 May) Stockport County – Doncaster Rovers – Sheffield United TOTAL 83 miles
Day 3 (6 May) Sheffield United – Leicester City – Northampton (rest stop) TOTAL 110 miles
Day 4 (7 May) Northampton (rest stop) – Charlton Athletic – QPR TOTAL 90 miles
Day 5 (8 May) QPR – Southam (rest stop) TOTAL 90 miles
Day 6 (9 May) Southam (rest stop) – Wolves TOTAL 50 miles”
If you wish to sponsor Carl, please visit his fundraising page at www.virginmoneygiving.com/carlikeme or for more information about the event contact us

Interested in Sponsoring this event? Corporate Sponsorship Brochure RABC 2020








Wolves legend – Carl Ikeme – is playing his part for our charity dinner event

We are delighted to announce that Wolves legend, Carl Ikeme, is supporting our ‘Be The One’ fundraising dinner taking place this Autumn.

Being held on Friday 6th September at Molineux Stadium, Wolverhampton and hosted by Lynsey Hooper of Sky Sports fame, the event promises to be a must for our supporters – as well as any Wolves fan.

As well as hearing Carl speak about his work with the charity, for just £40 guests can enjoy entertainment, a three course meal and an auction of money-can’t-buy items, as well as raising valuable funds for the charity’s work.

As Carl says ‘Race Against Blood Cancer might be small, but it has huge ambition.  After my own diagnosis with leukaemia back in 2017, I discovered that my treatment options would be limited due to the lack of ethnic diversity on the stem cell register.  The charity is trying to change all that; I’ve been involved with the team for more than a year now and I’m delighted that they’ve asked me to support this event to raise funds and awareness for their continuing work”.

We are also delighted to announce that Eleanor Smith, MP for Wolverhampton South West, will be presenting our inaugural supporter awards at the event, where individuals and companies will be celebrated for their incredible efforts on the charity’s behalf.

All the money raised from the dinner event will help us to continue our work to raise awareness of stem cell donation and to increase the numbers and ethnic diversity of potential donors on the stem cell register.

If you are interested in buying tickets for the event, please visit our ticketing website here.  However, if you’d like further information about the event or would like to know more about the sponsorship opportunities available then please contact Julie on julie.child@raceagainstbloodcancer.com

 

Carl Ikeme (centre) with some of the Race Against Blood Cancer team
Carl Ikeme (centre) with some of the Race Against Blood Cancer team

Guests at the last charity fundraising dinner
Guests at the last charity fundraising dinner








Record two day donor drive

Record London donor drive

This week saw the team do their first donor drive with Starcom, who are based in the BBC Televison centre in White City London.

The team set up for two days due to the number of occupants in the building and it was well worth it. There was a steady flow of people over the course of the event and everyone there was helpful and friendly.

In the end they managed to sign up a whopping 266 people!!!!! This is an incredible number and couldnt have been acheived without all the help we received. A massive thank you to Amy Kean and Lorena Di Lello for organising the event, Jayde Jarret, Ellis Parsons, Sarah Robson, Neville, Darren and Alex for helping out over the course of the two days. A special thank you to Emily Carroll from Homeslice for providing us with food over the two days and everyone who came down to sign up and continues to raise awareness.

Two of the Starcom team
Two of the Starcom team that signed up at the event








Thank you Telford

What an awesome turnout on Friday and Saturday at local Mosques in Telford where we signed up people to the stem cell register in the hope of finding a donor for 6 year old local boy Ihsan Khan.

Our amazing team of volunteers led by our community engagement manager, Gemma Elsmore, managed to register 200 people in a combined time of just 6 hours!

Thank you to everyone involved and to all those from the community who registered and showed up to support Ihsan and his family – you have given hope to them and many others searching for lifesaving matches

We would also like to say a special thanks to both venues for allowing us to hold the donor drives at short notice, Imran (Ihsan’s Dad) and the amazing team that helped register on the day – you continue to blow us away with your generosity.

We’ve had an amazing response from the local community who have come together to spread awareness of this important cause – keep your eyes peeled for further donor drives.  Or, if you’d like to register as a potential donor online, please click here

Ihsan Khan and his Father
Ihsan Khan and his Father Imran








Little lifesavers – Allscott Heath FC

Thank you so much to the Allscott Heath FC U9s team for raising money for our charity at their bag pack fundraiser at Asda in Donnington, Telford last Saturday. They raised an impressive £420.45 for Race Against Blood Cancer which will enable us to continue our work saving the lives of people with blood cancer.

We are so proud of the whole team of little lifesavers – and their siblings – for taking on this momentous challenge and giving up their time to support the charity Also thank you to Marcus, Morgan, Simra and Khalis for helping out too!

We’d also like to say a big thank you to ASDA Donnington for having us and to our community engagement manager Gemma Elsmore for co-ordinating the event.

Allscott








Thank you Matt Murray

Many thanks to Race Against Blood Cancer’s friend, Matt Murray, who has been responsible for a £500 donation to us this week.

Matt has been working with creative agency ‘Material’ on the current SSE Women’s FA Cup campaign, and amazingly, he decided to donate his fee to Race Against Blood Cancer.

Your ongoing support of our work is incredible Matt, thank you.

Matt

Matt Murray (right) with his friend and fellow ex-Wolves player, Carl Ikeme (centre) and the Race Against Blood Cancer team








Our newest volunteer – Rebecca Richards

Our grateful thanks to Rebecca Richards – the newest member of our volunteering team -who ran her first two donor drives for us last week. Her first took place at Bloor Homes (Midlands branch) where she signed up 20 potential stem cell donors and she then registered a further 20 at Sunday’s UK Triathlon Events Birmingham Run. Many thanks to Rebecca for a great week of sign ups, those who allowed us to host our donor drives and to all those potential lifesavers who registered with us.

We would also like to show our appreciation to Amie, James, Jen and Afy for volunteering their time last week and helping to help raise awareness of the work we do. Thank you everyone!

If you’d like to find out more about volunteering for the charity and running your own donor drives on our behalf, please contact us.

Bex large








Race Against Blood Cancer hosts donor drive at Sikh Temple

Thank you to the Darbar Sri Guru Granth Sahib Ji in Walsall for a wonderful experience on Saturday where we went along to register potential stem cell donors.

We’d also like to show appreciation to our team Gemma Elsmore, Sophie Gemma, Beth Elsmore and Joanne Wade for giving up their time on the day to help spread awareness and register potential lifesavers!

Temple








Celebrating our life-saving impact

Race Against Blood Cancer is delighted to confirm that twelve potential stem cell donors recruited by the charity have now gone on to give transplants to patients affected by blood cancer, giving their recipients a second chance at life!

In the four years since the charity’s inception, our small team have inspired more than 6400 people to sign up as potential donors, giving hope to blood cancer patients in the UK and beyond. Not only did we have twelve donors go on to donate their stem cells, a quarter of these were people from a BAME background, which is significantly higher than the national average.

We would like to say a huge heartfelt thank you to everyone that has registered with us and to all of our registration partners – because of your support, many lives have now been saved.

If you still haven’t registered to become a potential life-saver, you can do so by clicking here.

12








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