The Midlands put London media agencies to the test this weekend as Croud hosted its first donor drive in its Shrewsbury offices on Saturday morning, marking the start of many future partnerships to come with the agency.

Orchestrating the slickest donor drive event to date, the team at Croud set the bar extremely high and impressed our Engagement Team lead who came back to London with a mind full of ideas for future drives.

Croud’s team boasted energy and support towards the cause from the start of the process and went above and beyond to promote it with posts on their site, regular company wide emails and even managed to secure an interview on BBC Shropshire during rush hour in late January.

As the Race Against Blood Cancer team arrived at the media agency’s offices, they were greeted in the designated check-in area where Croud had set up all the registration forms and was selling refreshments and homemade cakes to raise money for the charity. And to keep the spirits high and friendly, they had also set up a table football and Xbox area to entertain children and those waiting to register!

While the drive only lasted 3.5 hours, they managed to collect a fantastic 63 new donors and over £250 which Croud then agreed to match, increasing the total amount raised to over £500.

This was an amazing effort from an amazing team who showed their determination to help us in the fight against blood cancer from day one. The atmosphere throughout the event was buzzing and we would especially like to thank Angela Pin and Emma Davies who organised the event. We would also like to thank Jon, Sharron and Alice Ditchburn, Jed Brookes-Lewis, Kole Ogundipe, Ryan Powell, James Ratheram, Alice Wilkinson, Ed Jones, Gareth, Mazen Hussain, Chris Haines and last but not least 8 year old Mia Davies who helped on the day registering donors and selling refreshments.

2015 might have been a good year, but 2016 is proving to be even greater! Thank you all for your support.